Sugarloaf Marketing/Social Media Intern | Sonoma Ecology Center

Who We Are:

Sonoma Ecology Center is a 30-year-old nonprofit with a mission to work with our community to identify and lead actions that achieve and sustain ecological health in Sonoma Valley.  We are respected throughout the North Bay and beyond for our contributions to important initiatives in land, water, biodiversity, and climate.

Each year, we provide in-depth environmental science instruction to over 1200 students, manage over 4,000 acres of public and private land including Sugarloaf Ridge State Park, which is 3,900 acres in the Mayacamas Mountains, raise thousands of native plants and restore critical native habitat, and provide research and technical support on timely issues affecting the region.  We have over 25 professional staff and manage numerous large grants and contracts, often in partnership with other nonprofits and agencies that, by working together, significantly leverage our work and impact.

 

Who We Seek:

The Sonoma Ecology Center is seeking enthusiastic, dedicated, and organized individuals who would like the opportunity to further their skills in marketing and social media.  Approximately 30 percent of the time will be dedicated to the social media presence of Sugarloaf Ridge State Park and increasing website traffic and donations.  And approximately 30 percent of the time will be assisting the management team in developing a marketing calendar to meet overall marketing goals; researching and summarizing social media ROI; developing content for marketing materials and press releases; and, other, related, assigned office and administrative tasks.  The final 40 percent of your time would be identifying opportunities to specifically market to the Latino community, to increase awareness of the Park and all that it has to offer, such as bilingual hikes, and Spanish family camping events.  Media channels may include radio, television, YouTube, so you must be confident and outgoing. One must also be savvy enough to create metrics for measuring successes and making course corrections if efforts are unsuccessful.

The tasks and hours will vary from week to week so the intern must be flexible, organized, and able to take on multiple assignments professionally and responsibly. 

 

Internship Requirements:

This is an unpaid internship, and are for a minimum of three units, and a maximum of six units.  The duration of the internship is 16 weeks, and the intern must have an internship advisor or faculty member throughout the internship which will monitor the progress of the intern.  Each school has it’s own application and approval process. Please see the appropriate faculty member to help facilitate this process.

 

Ideal Candidates Will Have:

  • Knowledge, practical or academic, skills and abilities (KSA’s) of the program area in which s/he applies to our work
  • Enthusiasm for increasing awareness of Sugarloaf Ridge State Park, it’s mission and that of the Sonoma Ecology Center and Team Sugarloaf
  • Excellent writing skills, spoken communication skills, and a high degree of professionalism
  • Aptitude in grammar, proof-reading, editing and design
  • Ability to multi-task and juggle priorities
  • Knowledge of or interest in nonprofits a plus
  • Knowledge in Outdoor Recreation / Geography / Environmental Studies / Natural History / a plus
  • Fluency in Spanish is desirable but not required

 

The Manner of Personal Conduct:

Willingness to learn and receive ongoing feedback;  positive, with a good sense of humor;  respectful of others and culturally sensitive;  tenacious and resilient;  committed to seeing projects through to completion; highly ethical, responsible, and a person of integrity.

 

Requirements:

  • Undergraduate or graduate SSU student majoring in Communications, Digital Marketing, Marketing, English Journalism, or another area of relevant study.
  • Coursework should include the following; general marketing and digital marketing principles through hands-on classes, individual projects or capstones.
  • Highly proficient and interested in social networking and apps such as Facebook, Twitter, Instagram, YouTube, SnapChat, Pinterest, etc.
  • Ability to use Microsoft Office Suite and Graphic Design Programs such as AI and Corel Draw.
  • Must pass a DMV check, maintain personal auto insurance and have a valid Driver’s License.
  • Must be available for occasional weekend work. Do not apply if you do not wish to work on weekend days.

 

Physical Demands and Work Environment:

Work will be performed primarily in an office.  In the office, one will use a computer, phone, copier, and may sit for long periods.  The Intern will be required to talk, and hear, and use fingers, hands, and arms to reach for objects and equipment.  Some limited outdoor activities may include, walking on uneven terrain (hiking), walking for a distance of up to two miles, bending, reaching, kneeling, and standing for long periods.  One may be exposed to the inclement weather when outdoors.  One must be able to lift and carry 30lbs safely.

All qualified applicants will be given equal consideration without regard to race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, gender identity, gender expression, pregnancy, breastfeeding, veteran, military status, genetic information, and marital status or familial status.

 

How to Apply:

Please send your letter of intent and your resume, to Celina Briggs, Human Resources Specialist, humanresources@sonomaecologycenter.org, preferably in one PDF document.  Please write SSU Marketing Intern in the header.  No phone calls, please. 

The cover letter should outline what you would hope to gain from the position, how your prior work experience has prepared you for this internship, your relevant course work, and why you feel that you are an ideal candidate. 

After consideration, we will reach out to you to see if you can perform the required amount of hours to meet your school’s credit requirements.  Then, and only then, will you submit all of the necessary school documentation, such as the school internship application, the instructor’s pre-approved learning goals, and an internship agreement.

If you need assistance in the application process or during the interview process, please contact the Human Resources Department.  We will try to provide reasonable accommodations when considered appropriate.